Data Center of Wimbledon Tennis Championship IBM

The Sports Abc of Technology and AI my interview with Kevin Farrar, Head of Sports IBM UK — Case study Wimbledon Tennis Championship

As we get technology in all our life styles — sports and wellbeing become increasingly important and one of the core parts of our lives. The integration of technology and AI in our lifestyle and society are the new Sports Abc element.

As the sports industry grow there are considerations we need to address around the importance of the impact of technology and special artificial intelligence in all areas of sports and wellbeing.

This article and research is done as my notes to improve and understand the present challenges and opportunities with the sports industry, the sports economy.

Sports, by their very nature, embody the essence of human connection and communal spirit. In today’s era, technology has become the cornerstone of our social and economic frameworks, shaping the way we interact and conduct our daily lives. When it comes to sports, they serve as a means of expressing our physical prowess, fostering well-being, and nurturing community bonds.

This article, small paper is a based on my new search and concept: Sports and Wellbeing Economy

Sports and Wellbeing Economy

The Sports and Wellbeing Economy is a research and society proposal concept that combines the best of the Gig Economy, Creative Economy, Digital Literacy, AI Literacy to empower each of us in a time when technology, robotics and AI are redefining what it means to be human, our work physical and digital bridges.

This concept of Sports and Wellbeing Economy is increasingly more important to balance our physical, digital spatial computing intelligence and to create new economic models that reinvent in an utopian human first vision humanity where we can establish a social economic model that reestablish humans in the increasingly urban society and when economy is and will be increasingly automated.

I elaborated a summary of the present challenges and opportunities regarding the intersection of sports, technology, and AI. Here’s a concise overview:

Challenges:

1. Considerations around athletes, organisations, fans engagement around Data privacy and security concerns.
2. Ensuring fair competition with the advanced technologies
3. High costs of implementing cutting-edge tech solutions
4. Resistance to change from traditionalists
5. Potential job displacement in certain areas

Opportunities:

1. Enhanced performance analysis and training optimisation
2. Improved fan engagement and personalised experiences
3. More accurate officiating and decision-making
4. Injury prevention and recovery assistance
5. Advanced sports betting and analytics

Technology and AI are revolutionising sports across multiple dimensions, from organisation of events, athlete performance to fan engagement.

When we look at the top sports in the world we look at a major global fast growing audience we are talking about.

Top Sports in the World, source Sportsabc, ztudium group

I have been working on a study on the sports economy and its increasing reliance in tech and AI. As we look at the sports industry’s integration of technology and AI, this impacts and affect the global sports industry size.

The Sports ABC of Technology and AI:

A. Analytics, data and AI: Advanced sports analytics, data analytics are revolutionising how teams and athletes approach training, strategy, and performance optimisation. Machine learning algorithms are being used to analyze vast amounts of data from wearables, video footage, and historical performance metrics to identify patterns and insights that can give teams a competitive edge.

B. Biometrics and wellbeing: Wearable technology and biometric sensors are providing real-time data on athletes’ physiological states and improving and changing their wellbeing. This includes heart rate, muscle activation, sleep patterns, and more. This data is crucial for personalising training regimens and preventing injuries.

C. Computer Vision and spatial physical digital computing: AI-powered computer vision systems are being used for various applications, including:

• Automated video analysis for tactical insights
• Real-time player tracking
• Assist in officiating decisions (e.g., goal-line technology in soccer)

The Global Sports Industry Size:

If we look at multiple sources the sports economy the global sports market was experiencing significant growth. However, this figure may have changed due to various factors, including the impact of global events and the accelerated adoption of technology.

The sports industry market can be segmented into various categories:

1. Sports Media Rights: This segment includes broadcasting and streaming rights, which have been growing rapidly with the rise of digital platforms.
2. Sports events Gate Revenues: While traditional ticket sales remain important, there’s a trend towards enhancing the in-stadium experience with technology.
3. Sports Sponsorship: AI and big data are helping to create more targeted and effective sponsorship opportunities.
4. Sports Merchandising: E-commerce and personalization technologies are boosting this segment.
5. eSports: This rapidly growing sector is heavily reliant on technology and is becoming an increasingly important part of the overall sports industry.

Sports Key Technological Trends Shaping the Industry:

1. Sports Virtual and Augmented Reality: Enhancing fan experiences both at home and in stadiums.
2. Sports streaming 5G / 6GTechnologies: Enabling faster, more reliable connectivity for real-time data transmission and improved streaming experiences.
3. Sports Blockchain: Being explored for applications in ticketing, fan engagement, and sports memorabilia authentication.
4. Sports Internet of Things (IoT): Connected devices are providing more data points than ever before, from smart equipment to stadium management systems.
5. Sports and Artificial Intelligence: Beyond analytics, AI is increasingly being used in advanced chatbots for customer service, content creation, and even in scouting and talent identification.

It’s important to note that the sports industry is rapidly evolving, especially in terms of growth and technology adoption.

The size of the global sports economy and industry

The global sports industry and market is highly fragmented. At the moment the sports industry has a large number of players operating in the market and its impact is between US, Europe with Asia and Africa coming big time. Research shows that the top ten sports industry competitors in the market made up to 2.72% for the total sports revenues market. A big part of the sports industry industry is how the sports professional organisations layer-adopted strategies in the sports market are growing and including a focus on enhancing professional, fans and events operational capabilities through strategic acquisitions, collaborations and partnerships.

I tried to elaborate a research and analysis on the size of the global sports industry based on recent data and projections for 2024:

Global Sports Market Size:

• According to PwC’s latest sports industry outlook, the global sports market has continued its upward trajectory. The industry is expected to grow significantly, driven by rising valuations of sports teams, increased investments in ancillary businesses, and innovations in sports technology and live entertainment. However, the growth rate of team valuations might slow down slightly compared to previous years​ (Sports Business Journal)​​ (PwC)​.
• The overall sports market, which includes segments such as live sports events, sports media, and sports technology, is robust and resilient despite global economic challenges​ (PwC)​.

Sports Apparel Market:

• The global sports apparel market is also experiencing substantial growth. Statista reports that the market revenue was around $213.2 billion in 2023, and it is projected to continue growing through 2030​ (PwC)​.

Sports Market Value Projections:

• The Business Research Company projected the global sports market to reach $484 billion in 2023, growing at a CAGR of 3.6% since 2018. The market is expected to grow further to $651 billion by 2028, at a rate of 6.1% per year, and continue to expand to $862 billion by 2033​ (Sports Business Journal)​.

eSports Market:

• The eSports market has shown remarkable growth. In 2022, it was valued at just over $1.38 billion, with expectations to reach $1.87 billion by 2025. This sector continues to attract a growing audience and investment, bolstered by regional and international video gaming events​ (PwC)​.

Women’s Sports:

• Women’s sports have seen unprecedented growth, with increased viewership, sponsorships, and media rights deals. This segment is expected to attract significant investments, with younger, wealthier, and more tech-savvy fans contributing to its rapid expansion. PwC highlights the economic potential of women’s sports, predicting more financial backing for related experiences such as betting platforms and merchandise​ (Sports Business Journal)​​ (PwC)​.

Entertainment Districts and Fan Experience:

• The trend of developing entertainment districts around sports venues is revolutionizing the fan experience. These districts, which combine shopping, dining, and entertainment, are becoming central to new venue projects, creating additional revenue streams and enhancing the overall appeal of sports events​ (Sports Business Journal)​.

Sports Technology Market

The sports technology market is a rapidly growing segment, with a significant impact on the overall sports industry:

• Market Size:
• The global sports technology market was valued at approximately $20.27 billion in 2023 and is projected to grow at a CAGR of 11.2%, reaching about $52.74 billion by 2032​ (Expert Market Research)​.
• Another report suggests the market could grow from $17.93 billion in 2023 to $21.17 billion in 2024, with an impressive CAGR of 18.1%​ (Knowledge Sourcing Intelligence LLP)​.
• Key Drivers:
• Integration of Internet of Things (IoT), Artificial Intelligence (AI), and Augmented Reality/Virtual Reality (AR/VR) in sports.
• Increased demand for wearable devices and fitness trackers.
• Growing adoption of sports analytics for performance improvement and fan engagement​ (Technavio)​​ (Grand View Research)​.

Integration with Global Wellness Economy:

• The global wellness economy, which encompasses sports, fitness, and wellness activities, is valued at around $4.2 trillion. This broader perspective highlights the interconnectedness of the sports industry with overall health and wellness trends, emphasising the substantial economic impact of sports on a global scale​ (PwC)​.

Sports Industry Breakdown

Global Sports Market Size:

• The projected size for 2024 is $614.1 billion.

Sports Apparel Market:

• The revenue in 2023 was around $213.2 billion.

eSports Market:

• The projected size for 2025 is $1.87 billion.

Combining these segments:

• Global Sports Market: $614.1 billion
• Sports Apparel Market: $213.2 billion
• eSports Market and sports tech : $1.87 + 20 to 50 billion

Total for the sports industry: $614.1B + $213.2B + $21.87B ≈ $849.17 billion

Wellness Economy

• Global Wellness Economy: Valued at around $4.2 trillion

Combined Sports and Wellness Economic Impact

• Combined Sports and Wellness Economy:
• $1.085 trillion (Sports) + $4.2 trillion (Wellness) = $5.285 trillion

This combined figure illustrates that the sports and wellness industries together represent a substantial portion of the global economy, approximately $5.3 trillion.

Impact on Healthcare and World Economy

The integration of sports and wellness significantly impacts general healthcare and the broader economy through:

1. Preventive Health: Regular physical activity and wellness practices reduce the prevalence of chronic diseases, lowering healthcare costs.
2. Economic Productivity: Healthier populations are more productive, reducing absenteeism and increasing work output.
3. Mental Health: Wellness practices, including sports, contribute to better mental health, reducing costs associated with mental health disorders.
4. Healthcare Innovations: The focus on wellness drives innovations in healthcare technology and services, fostering economic growth.
5. Employment: The sports and wellness sectors generate millions of jobs worldwide, contributing to economic stability and growth.

In conclusion, combining the sports and wellness economies to estimate a $5.3 trillion impact aligns with global economic trends and highlights their significant role in the global economy. This integration underscores the importance of these sectors not only in economic terms but also in enhancing global health and well-being.However, considering broader projections and other segments not explicitly detailed (such as media rights, sponsorships, ticket sales, and sports technology), it’s reasonable to estimate the overall sports industry could indeed approach or surpass $1 trillion. I put the number around 1.085 Trillion bearing in mind the areas of fast growth of sports tech additional economics.

I did the this infographic with the sportsabc / ztudium group that highlights these numbers:

Sports Healthcare and Wellness Industry Market Analysis, sources Sportsabc / ztudium group

Case Study IBM Wimbledon Tennis Championship

IBM as the pioneering tech global big blue organisation has been doing it for decades with a set of expertise, achievements and case studies that are worth to highlight. One of them is their partnership with Wimbledon Tennis Championship. Their over 30 years of partnership is impressive and important for the longevity and acumen!

Before we move on, here are some important key metrics and critical elements of the Sport of Tennis:

Tennis Professional Global Tours:

• ATP (Association of Tennis Professionals) for men
• WTA (Women’s Tennis Association) for women
• ITF (International Tennis Federation) oversees major international team events

Major Tennis Tournaments:

• Four Grand Slams: Australian Open, French Open, Wimbledon, and US Open
• ATP/WTA Tour events
• Davis Cup and Billie Jean King Cup (formerly Fed Cup) for national teams

Tennis Grassroots Development:

Tennis Technology and Innovation:

Tennis Media and Broadcasting:

Tennis Economic Impact:

• Significant contributor to sports tourism
• Large market for tennis equipment and apparel
• Sponsorship and endorsement deals for top players

Tennis Health and Fitness:

• Promoted as a lifelong sport for physical fitness and mental well-being
• Growing popularity of recreational tennis among older adults

Tennis Sustainability:

• Tennis sports organisations and players are increasing their focus on environmental sustainability in tournament operations
• Efforts to reduce carbon footprint and promote eco-friendly practices

Here are some key aspects of IBM and Wimbledon collaboration:

Data Analytics and Insights: IBM data collections and analysis during the tournament is on a massive scale. Since 1990, IBM has collected over 62 million data points, providing real-time match statistics and player insights. The IBM Slamtracker, offers live analytical insights by processing historical and real-time match data, enriching the understanding of match dynamics and player performance for fans and analysts (IBM, 2023).

AI and Cloud Technologies: IBM uses a hybrid cloud model to handle the enormous data flow and digital traffic during Wimbledon. This setup includes on-premise video encoding and scoring system, private clouds for secure data management, and public clouds for scalability. The infrastructure can scale up by 55,000% during the tournament to meet the high demand (IBM, 2023).

Match insights by the IBM Power Index and AI-powered draw analysis predict player performance and match outcomes. These insights are accessible through the Wimbledon app and website, enhancing the digital experience for fans worldwide (IBM Newsroom, 2023).

Fan Engagement: IBM has developed in past years several tools to enhance fan engagement. An example was the AI-powered “Have Your Say” feature that allowed fans to predict match outcomes and compare their predictions with those of IBM’s AI. Personalised Recommendations and Highlights Reels inform fans about players they follow, leveraging AI to provide tailored content (IBM Newsroom, 2023).

Innovations like AI commentary, which uses IBM watsonx to generate natural language commentary for match highlights, and AI-based player emotion recognition, helps create engaging highlight reels to further enrich the viewing experience (IBM, 2023).

Technological Innovation: IBM continually introduces new technologies to improve the Wimbledon digital experience. Recent advancements include using IBM watsonx, an enterprise-grade AI and data platform, to develop features like AI Commentary for highlights videos and AI Draw Analysis. These tools enhance the fan experience and also provide deeper insights into match statistics and player performance (IBM, 2023).

Wimbledon Championship: History, Evolution with AI innovations from IBM, and impact in the last 30 years

The Wimbledon Championships held for the first time in 1877 at the All England Lawn Tennis and Croquet Club in Wimbledon, London. The Championship has undergone significant transformations in the past three decades, largely due to technological advancements and partnerships with companies like IBM.

The IBM Wimbledon partnership began in 1990, marking the beginning of a new data and analytics driven sports era in the history of tennis. This collaboration has revolutionised how the tournament is experienced by fans, providing them with a deeper understanding of the game and a more engaging experience.During Wimbledon 2024 edition that just finished last week I had a pleasure to interview Kevin Farrar — Head of Sport Partnerships for IBM UK — Partnership Executive to Wimbledon.

Data Center of Wimbledon Tennis Championship IBM

We spoke about his career and the work of IBM in Wimbledon, their partnership the achievements, challenges and highlights.

Kevin Farrar is a professional that has over 3 decades in tech and his experience at IBM acting as a trusted advisor on technology, innovation, and adoption in the sports industry is unique.

Kevin work with Wimbledon is impressive and critical as we underestimate the amount of efforts necessary to run the tech, cloud computing infrastructure, digital infrastructure, innovations and data of one of the biggest sports event in the world. And the crown of the Tennis super sports tournaments — Wimbledon the oldest tennis tournament in the world, held for the first time in 1877 at the All England Lawn Tennis and Croquet Club in Wimbledon, London.

The IBM Wimbledon partnership began in 1990! This is a must learn case study marking the beginning of sports tech era in the history of tennis. This collaboration has revolutionised how the tournament is managed and experienced by the organisers, athletes, fans.

Kevin is IBM’s “face” of Wimbledon and has extensively being featured in media coverage worldwide.

My highlights of my interview with interview Kevin Farrar — Head of Sport Partnerships for IBM UK — Partnership Executive to Wimbledon/AELTC

- Kevin’s background
- IBM Wimbledon partnership
- Generative AI and Data solutions from IBM at Wimbledon
- The Catch Me Up feature at Wimbledon by IBM
- How IBM provides trust and security of data at Wimbledon
- The role of hybrid cloud in managing larger volumes of data
- Content generation for Wimbledon using watsonx and generative AI
IBM’s GenAI innovations at Wimbledon: A future perspective

For people in sports some important notes on what does IBM do at Wimbledon and some important case studies?

1. Enhancing the fan experience
By combining the power of hybrid cloud and enterprise-grade AI, IBM Consulting worked with Wimbledon to co-create an open and flexible platform of innovation that transforms over 2.7 million Wimbledon data points into insights.

2. Match Insights
Analysing the action. AI-powered fact sheets that use sophisticated data analytics and natural language processing to distil millions of individual data points into meaningful insights about every singles match — including a player’s likelihood to win their upcoming match-up.

The link to my Youtube Podcast Show

I try to elaborate a Sports Abc of technology and AI and its impact in sports and wellbeing.

Technology and AI are revolutionising sports across multiple dimensions, from athlete performance to fan engagement. Advanced sensors and wearables allow for precise tracking of athletes’ movements, vital signs, and biomechanics, providing coaches and trainers with invaluable data to optimise training regimens and prevent injuries. AI algorithms analyze this data to identify patterns and insights that human observers might miss.

In game strategy, AI-powered analytics are transforming decision-making. Teams use machine learning models to analyze opponent tactics, predict play outcomes, and develop optimal game plans. This has led to more data-driven coaching and scouting practices across many sports.

For fans, technology enhances the viewing experience through augmented reality, virtual reality, and interactive platforms. AI-driven personalisation tailors content and highlights to individual preferences, while chatbots and virtual assistants provide real-time statistics and answers to fan queries.

In officiating, technologies like VAR (Video Assistant Referee) in soccer and Hawk-Eye in tennis improve accuracy and fairness. AI is being explored to assist referees in making split-second decisions.

The sports equipment industry leverages AI in design and manufacturing, creating gear tailored to individual athletes’ needs and playing styles. 3D printing and smart materials are pushing the boundaries of equipment performance.

However, the integration of tech and AI in sports also raises ethical concerns. Questions about data privacy, the potential for technological doping, and the balance between human skill and technological assistance are ongoing debates.

As AI continues to advance, its role in sports will likely grow, potentially reshaping how games are played, watched, and managed. The challenge lies in harnessing these technologies to enhance the essence of sport while maintaining its human elements of skill, strategy, and unpredictability.

Data Center of Wimbledon Tennis Championship IBM

The Sports abc of Technology and AI my Conclusion

The intersection of sports, technology, and artificial intelligence (AI) is revolutionising how sports are played, analysed, and experienced by fans. This synergy is driving innovation across various aspects of the sports industry, including performance enhancement, injury prevention, fan engagement, and operational efficiency.

Performance Enhancement: AI and technology are providing athletes and coaches with advanced tools to analyse performance. Wearable devices track metrics such as speed, heart rate, and fatigue levels, feeding data into AI systems that offer insights and recommendations for training regimens. This data-driven approach helps athletes optimize their performance, tailor workouts to their specific needs, and make informed decisions during competitions.

Injury Prevention: AI-powered predictive analytics are being used to prevent injuries by identifying risk factors and early signs of potential issues. Machine learning algorithms analyze historical injury data, biomechanics, and workload patterns to predict and prevent injuries. This proactive approach reduces downtime and prolongs athletes’ careers.

Fan Engagement: Technology and AI are transforming the fan experience, both in-stadium and at home. Virtual reality (VR) and augmented reality (AR) create immersive viewing experiences, allowing fans to engage with sports events in new and exciting ways. AI-driven platforms personalise content, providing fans with tailored highlights, statistics, and interactive features. Social media and streaming services leverage AI to enhance content distribution and engagement, offering real-time insights and interactive experiences.

Operational Efficiency: AI and technology are also streamlining sports operations. From optimising scheduling and logistics to managing ticket sales and crowd control, AI enhances the efficiency and effectiveness of event management. Smart stadiums equipped with IoT devices provide real-time data on various operational aspects, ensuring a seamless experience for fans and organizers.

Some other important final notes:

This analysis provides a first draft solid foundation for understanding the economic impact of the sports and wellness industries. However, this is my first draft and there’s significant potential to delve deeper into specific segments, explore interconnections, and consider the broader economic implications.

Sports Industry Breakdown and notes to consider

Your focus on apparel and eSports is accurate, but the sports industry is far more complex.

Expand Segment Analysis:

• Media Rights: A colossal revenue stream for major sports leagues and events.
• Sponsorships: A key income source for athletes, teams, and events.
• Ticket Sales: A fundamental revenue generator, especially for live events.
• Merchandise: A significant revenue stream for teams and leagues.
• Gambling and Betting: A rapidly growing segment, driven by legalization and technological advancements.
• Infrastructure: Construction and maintenance of stadiums, arenas, and training facilities.
• Geographical Breakdown: Consider regional differences in sports popularity and market size. For example, the NBA has a substantial global following, while cricket dominates in India and Australia.
• Economic Impact: Explore how the sports industry contributes to job creation, tax revenue, and tourism.

Wellness Economy

The wellness economy is vast and multifaceted.

Segment Analysis:

• Fitness and Exercise: Gyms, fitness studios, personal trainers, and wellness apps.
• Nutrition and Weight Management: Diet plans, supplements, and weight loss programs.
• Personal Care: Beauty products, spas, and wellness treatments.
• Mental Wellness: Therapy, meditation apps, and mindfulness products.
• Preventive Medicine: Health screenings, vaccinations, and wellness checkups.
• Traditional and Complementary Medicine: Acupuncture, herbal remedies, and yoga.
• Overlapping Segments: Consider the overlap between sports and wellness, such as sports nutrition, sports medicine, and athlete mental health.
• Economic Impact: Analyze the wellness industry’s contribution to employment, healthcare costs, and overall quality of life.

Sports Economics and Industry Combined Impact

• Synergies: Explore how the sports and wellness industries reinforce each other. For example, athletes often promote wellness products, and fitness trends can drive sports participation.
• Consumer Behaviour: Analyse how consumer spending habits are influenced by the combined appeal of sports and wellness.
• Policy and Regulation: Examine the role of government policies in shaping both industries, including tax incentives, regulations, and public health initiatives.

Sports Economics and Industry Additional Considerations

• Data Sources: Utilise a variety of reliable sources, including industry reports, government statistics, and academic research.
• Methodology: Clearly outline your research methodology, including data collection, analysis techniques, and limitations.
• Visualisations: Use graphs, charts, and maps to effectively communicate your findings.
• Case Studies: Analyse specific examples of successful collaborations between sports and wellness companies.

My focus on this article was to look at macro trends and the sports and wellbeing combined areas and create a discussion on how this is important for society. My first stage of focus was on a global, macroeconomic perspective of sports and wellbeing industry and use an industry case stduy of IBM on the Tennis sports modality.

Some other areas missing on my research and super important.

Sports and wellbeing Industry

• Global GDP Contribution:
• Calculate the direct, indirect, and induced economic impact of the sports industry on global GDP.
• Consider the multiplier effect: how does spending on sports generate additional economic activity?

Employment Generation:

• Analyse the number of jobs directly and indirectly created by the sports industry worldwide.
• Explore job roles across different segments (athletes, coaches, administrators, media, etc.).

Tax Revenue:

• Estimate the tax revenue generated by the sports industry for governments globally.
• Consider various tax sources (income tax, sales tax, corporate tax, etc.).

Trade and Investment:

• Analyse the global trade in sports-related goods and services.
• Assess foreign direct investment in the sports industry.

Wellness Industry

• Global GDP Contribution:
• Calculate the economic impact of the wellness industry on global GDP.
• Consider the relationship between wellness spending and overall economic health.
• Employment Generation:
• Analyse job creation in the wellness sector worldwide.
• Explore job roles across different segments (fitness trainers, nutritionists, spa workers, etc.).
• Healthcare Costs:
• Evaluate the impact of wellness on healthcare expenditures.
• Consider the potential cost savings from preventive care and reduced chronic diseases.
• Consumer Spending:
• Analyse consumer spending patterns on wellness products and services.
• Explore the correlation between wellness spending and economic indicators.

Sports and Wellbeing Industry Data Considerations

To conduct a thorough analysis, you’ll need reliable global data on:

• GDP: World Bank, IMF
• Employment: ILO, national statistical offices
• Trade: WTO, national customs data
• Investment: UNCTAD, national investment databases
• Consumer spending: Nielsen, Euromonitor
• Healthcare expenditures: OECD, national health ministries

Analytical Techniques

• Correlation Analysis: Examine relationships between sports/wellness industry indicators and macroeconomic variables (GDP, unemployment, etc.).
• Comparative Analysis: Compare the economic impact of sports and wellness across different regions and countries.
• Input-Output Analysis: Assess the interdependence between the sports/wellness industries and other sectors of the economy.

Potential Challenges

• Data Availability: Consistent and comparable data across countries can be challenging to obtain.
• Industry Definition: Defining the boundaries of the sports and wellness industries can be complex.
• Unmeasured Economic Impacts: Some economic effects, such as social well-being and quality of life, may be difficult to quantify.

By expanding this analysis and incorporating additional elements, we can create a comprehensive and insightful study of the economic impact of the sports and wellness industries.

All Major sports organisations and companies within the sports industry are now increasingly fully committed to embracing and integrating cutting-edge technologies, including:

Artificial intelligence (AI), machine learning (ML),

Spatial Computing — augmented reality (AR), and virtual reality (VR), as part of their strategic initiatives to strengthen their market presence.

Through the utilisation of AI and ML algorithms, these forward-thinking companies are able to create invaluable insights from extensive datasets, empowering them to elevate player performance analysis, refine fan engagement strategies, and streamline operational workflows.

Furthermore, the adoption of Spatial computing technologies such as AR and VR technologies represents a groundbreaking advancement for enhancing the overall fan experience, by offering immersive and interactive viewing opportunities that range from captivating virtual stadium tours to exhilarating live game simulations.

Last but not least there is an increasing impact of the Sports Streaming Apps for Easy Accessibility:

The launch of sports streaming apps is gaining popularity in the sports market. These apps provide convenient access to live games, highlights, analysis and exclusive behind-the-scenes footage, catering to the preferences of modern sports enthusiasts who increasingly prioritize flexibility and on-the-go accessibility.

In summary, the integration of sports, technology, and AI is reshaping the landscape of sports. The sports industry will continue growing and enhancing the bridge between sports and technology and AI we can improve and optimise the sports athletes organisations and wellbeing performance, preventing injuries, engaging fans, and improving operational efficiency, this triad is driving the sports industry into a new era of innovation and growth.

Sources and research notes :

This research was done in the context of the platform I am creating and will be live soon Sportsabc.org

Sportsabc.org was created by me, Ursula Romoero — CEO of ISV and is powereed and owned majority by ztudium group and ISV.

To do this research and article I used multiple research I quotes in the paper.

I used multiple AI tools to support on this research and writing: OpenAI ChatGPT 4.o, Claude 3.5 Sonnet, Google Gemini, Perplexity.AI

My other articles related and sources done between me and my team:

An IBM Wimbledon Case Study Of How Gen AI Is Being Used In Tennis And Sports https://www.citiesabc.com/innovation/an-ibm-wimbledon-case-study-of-how-gen-ai-is-being-used-in-tennis-and-sports/

Kevin Farrar, Head Of Sport Partnerships For IBM UK, And Partnership Executive To Wimbledon/AELTC, Discusses An Enhanced Fan Experience At Wimbledon Using Generative AI Innovations With Dinis Guarda https://www.citiesabc.com/interviews/kevin-farrar-head-of-sport-partnerships-for-ibm-uk-and-partnership-executive-to-wimbledon-aeltc-discusses-an-enhanced-fan-experience-at-wimbledon-using-generative-ai-innovations-with-dinis-guarda/

Generative AI Innovations In Tennis: Kevin Farrar, Head Of Sport Partnerships For IBM UK, And Partnership Executive To Wimbledon/AELTC, In Conversation With Dinis Guarda https://www.intelligenthq.com/generative-ai-innovations-in-tennis-kevin-farrar-head-of-sport-partnerships-for-ibm-uk-and-partnership-executive-to-wimbledon-aeltc-in-conversation-with-dinis-guarda/ via @intelligenthq

I want to give a special thank you for the access the IBM teams gave me to Wimbledon data and tech operations during Wimbledon Championship 2024. Special Thank you to Kevin Farrar with whom I learned a lot, Nada Alkutbi for the support and communication. And all other teams of IBM worlwide.