AI Creators You Need to Know by Edelman.
I am honoured to be listed in the Edelman’s industry’s first-ever composite of brand-safe creators specialising in AI:
These 50 individuals, selected from academia, professional sectors the creative community, have been rigorously vetted by Edelman’s Creator Marketing team for their credibility, alignment with brand values, engagement, reach, and authority in AI.
The creators span a global audience, offering brands opportunities to localize their AI narrative while maintaining a cohesive, trusted voice. From trailblazing AI ethicists impacting policy discussions to dynamic content creators demystifying generative AI, this list highlights the breadth of expertise and perspectives driving the global AI conversation.
The list features the following hashtag#ArtificialIntelligence Global personalities
Alex Banks
Allie K. Miller
Amy Webb
Andrew McAfee
Andrew Ng,
Dr. Ayesha Khanna
Azeem Azhar
Brian Evergreen
Cassie Kozyrkov
Conor Grennan
David Linthicum
Dinis Guarda
Ethan Mollick
Fei-Fei Li
Gavin Purcell
Gregory Shove
Hanan Salam, PhD
@Igor Progany
@Iniola deborah Raji
Dr. Jeffrey Funk
Jordan Harrod
Jose Jesus Guzman Eusebio
Dr. Joy Buolamwini
Justine Ezarik,
Kristian Fagerlie
Kushank Aggarwal
Lekhana Reddy
Marques Brownlee
Matt Wolfe
Matthew Berman
@Melanie Mitchell
Miles Franklin
@Natcho Prasert
Premal Tailor
Rana el Kaliouby, Ph.D.
Rick Mulready
Riley Brown
Rowan Cheung
Sally Eaves
Sebastien Jefferies
Stuart Russell
Tiffany Janzen
Timnit Gebru
Varun Mayya
In the AI era, trust is the cornerstone of driving innovation and shaping transformative narratives.
As AI reshapes industries and redefines innovation, Edelman AI Creators You Need to Know — highlights a groundbreaking list of 50 rigorously vetted, brand-safe creators driving the global AI conversation. Spanning academia, professional fields, and creative communities, these individuals bring unmatched expertise and credibility to the forefront of AI storytelling.
Edelman has released the industry’s first-ever composite of brand-safe creators specializing in AI.
“The past year has been a pivotal year for AI-driven innovation across industries. As we look ahead to 2025, so many brands will be coming to market with new, transformed narratives, focused on AI and innovation,” says Justin Westcott, Global Technology Chair at Edelman. “We know from our Trust Barometer data that traditional methods of communications will only get them so far.” “Creators present an incredible opportunity for brands, B2C and B2B alike,” says Tyler Vaught, Global Head of Creator Marketing for Edelman,
“Creators are experts at distilling complex ideas into content that is relatable and easy to understand. This is why consumers increasingly are trusting Creators for information that drives decision making. The AI Creators You Need to Know list arrives at a crucial moment for communication leaders as the ultimate resource for any brand looking to evolve their innovation narrative in the coming year.”
Two factors differentiate Edelman’s AI Creators You Need to Know List from other industry roundups– first, every name on the list is available for commercial partnership, these are professional Creators who work with brands in paid capacities and collaborations and second, each name has undergone multiple rounds of vetting by Edelman’s best-in-class brand-safety protocols.
Creators were scored on a proprietary vetting matrix, followed by an AI-powered conflict assessment analysis. Together, this yielded a bespoke Trusted Creator Score — the higher the score, the stronger the alignment with Edelman’s standards. This meticulous process ensures that selected creators strategically reinforce Edelman’s commitment to fostering credibility and trust within the evolving AI discourse. For more on the list’s methodology, please visit our website.
Edelman’s 2024 Trust Barometer reveals that nearly two-thirds of people believe innovation is poorly managed, highlighting the growing demand for transparency and trust in technological advancements. Meanwhile, trust in individuals — such as experts and creators — continues to rise, with 74% of people trusting “people like me” over traditional institutions. This underscores the critical role creators will play in shaping credible, human-centered AI narratives.
With trust and innovation at the heart of today’s brand strategies, the AI Creators You Need to Know list offers a unique resource for brands looking to authentically engage audiences, build trust, and localize their AI-focused initiatives. From policy-shaping ethicists to creators demystifying generative AI, these trusted voices are paving the way for transformative partnerships in 2025 and beyond.
The strength and weakness of AI is the intrinsic objectivity and subjective storytelling reality of its humanity origins.
What will be our human design?
What will be our social economic models?
There will be no programming jobs in 5 years!
What jobs will exist?
What will be our future?
The future of humanity, our code, tech programming is not a battle between humans and AI; but rather hopefully more of a reinvention of storytelling, our capacity to fictionise and collaborate.
These list of creators are part of the people pushing a narrative that offers new positive educational and products around the way we see AI. It is a honor and responsibility to be part of the list.
No future is ever possible or guaranteed. But we can reverse engineer all guarantees in the construction of the present.
Now!
See the creators below, by region:
https://lnkd.in/e-PJVu_v
PR release
https://lnkd.in/eSHAGBm4
